How can Logistics Company benefit from Social Media?

3:55am 28th February 2020

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There are approximately 2.5 billion social media users around the world. Social media reformed the way businesses interact with customers. It closed the gap between not only customers, but also businesses. And now as the transportation and logistics sector grows, social media frenzy has started to find its way into logistics and supply chain management. It is essential to work strategically to leverage technology and media to drive efficiencies and connect with core audiences, partners, and clients. Below are some benefits Logistics Company could benefit from Social Media: 

  • Reach out to target customers, business partners and customers.
  • Increase your relationship with your business partners and your customers.
  • Easier to get reviews and feedback from customers to improve your service.
  • Share or obtain data for risk identification, and reveal the dangers in your supply chain.
  • Search and collect innovative ideas from different points of view to further improve your business offers.
  • Getting important information about accidents, road closures from social media about freight transportation to re-route the deliveries.
  • Be informed about weather conditions and other natural aspects that might affect your shipment or deliveries.
  • Learn more about the latest trends and other valuable insights from customers and leaders of industry.

 

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